Initiated in 2007, sound:frame festival has been held annually in Vienna, Austria. The festival’s focus is the link between auditive and visual media in the context of art and culture, presenting exhibitions, talks, audiovisual live performances and concerts. In the year 2014 we had the pleasure to design all of the festivals media. The topic »A Matter Of…« was interpreted as a universe of elements forming matter. This matter is held together by Artists, organizers and visitors visualized as blue swift characters.